Eco-Integrity Alliance Awarded Grant for Rocky Mountain Wildfire-Forests Media Campaign

Eco-Integrity Alliance is pleased to announce our receipt of a generous grant from a foundation based in the western U.S. for its Rocky Mountain Wildfire-Forests Media Campaign.

The goal of the campaign across Colorado, Idaho, Montana, New Mexico, Utah, and Wyoming, is to balance the dominant narrative promoting unscientific “wildfire fuel reduction” logging in mainstream and alternative media.

In collaboration with Eco-Integrity Alliance member groups and advocates, tasks include the following:

-Collecting the names and emails of the hundreds of journalists across the six Rocky Mountain states reporting on wildfire and forests issue in a regularly updated database.

-Crafting and sending bi-weekly press releases from a variety of angles relating to wildfire and forests to journalists.

-Compiling and updating a comprehensive list of relevant scientific studies.

-Distributing these informative press releases to Rocky Mountain state residents via Eco-Integrity Alliance blog and newsletter, and sharing the link across Facebook, Instagram, and X/Twitter along with targeted ads.

-In response to media coverage, collaborating with Eco-Integrity Alliance member groups to submit letters to the editor and opinion pieces.

-“Media Accountability Reports” will rate relevant published media pieces on balance and scientific accuracy, which will be shared through our blog, newsletter, and social media.

The Rocky Mountain Wildfire-Forests Media Campaign will be coordinated with Eco-Integrity Alliance members across the Rockies and managed by award-winning former environmental journalist, Josh Schlossberg, based in Colorado.